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Operations

Aice opens largest factory in South East Asia

The 44,152m2​ plant which cost USD$50 million to construct is located in Ngoro Industrial Park, Mojokerto, East Java.

The new plant will have 14 production lines that can produce a total of 200 tonnes of ice cream or 110,000 to 115,000 boxes per day.

Aice’s first factory is located at Cikarang, West Java and together the two factories will be able to satisfy the demand of its 200,000 resellers.

Distribution and export

Sylvana Zhong, brand manager at Aice Group Holdings Pte Ltd told FoodNavigator-Asia​: “The new Mojokerto factory will help Aice to recruit more resellers in East Java​.”

In Indonesia, consumers can find Aice ice cream both in modern and traditional markets. Zhong said: “Aice targets the economy segment with high quality and affordable price products where you can find Aice ice cream products in warung (small shop) next to your house. This is in line with our commitment to spread joy to everybody regardless of economic classes​.”

Currently, Aice ice cream is only distributed domestically, but Zhong said with the Mojokerto plant, they plan to export their products to the Philippines and Vietnam.

Flavour trend

Aice Indonesia produces 20 ice cream variants, mostly ice cream on sticks.

According to Zhong: “Chocolate is still the favourite flavour among Indonesians, but we see a trend toward fruits flavours.”

She added: “Indonesian people expect innovative products and new sensations when consuming ice cream,” ​so the company launched a mochi ice cream product, corn-shape ice cream, and most recently, ice cream in a cone, in Indonesia to cater to these growing trends.

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