UK sports nutrition brand Applied Nutrition has been announced as the Nukeproof SRAM Factory Racing Team’s official sports nutrition partner, supporting the team’s squad of enduro riders for the 2022 season.
The partnership will see Applied Nutrition working with Nukeproof’s riders, delivering sports nutrition to fuel them during training and competition together with recovery products.
Working principally with Nukeproof’s Factory riders competing in the Enduro World Series (EWS), the British National Enduro Series and several other domestic events across the world, riders will be fuelled by Applied Nutrition’s Endurance range of products.
Applied Nutrition adds that its Endurance range is suited to multiple days of racing and the training required to compete in the EWS. The Informed Sport tested Endurance range includes isotonic energy gels, carbohydrate and electrolyte drink, caffeine energy capsules and plant-based recovery protein powders.
In addition to the company’s Endurance range, Applied Nutrition will work with each rider to create tailor-made nutrition plans designed to support each rider’s specific goals.
Nigel Page, Nukeproof SRAM Factory Racing Team Manager said “Nutrition is vital in enduro, which is one of the most physically demanding disciplines in cycling. Our riders cannot perform at their best if they don’t look after how they fuel and recover from each session in training or racing.
“Applied Nutrition is a highly regarded brand in professional sports and their evidence-based, scientifically supported approach to product development, combined with their rigorous testing programme and great tasting products was exactly what we were looking for, and is a great partnership for us.”
Thomas Ryder, Managing Director, at Applied Nutrition said “The Enduro World Series is perfectly suited to our Endurance range of products that support athletes at all stages of activity, from carb loading to recovery, in an easy to follow great tasting range.
“Partnering with Nukeproof SRAM Factory Racing, a team engrained in MTB culture with such a rich history of results and performance is ideal for us to demonstrate to both pro and enthusiast riders the benefits of sports nutrition and highlight how correctly fuelling for a ride can improve performance and recovery.”
