Supply Chain Council of European Union | Scceu.org
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12 brands that transformed retail in last decade: Peloton, Casper, more

The future of retail is here, and it’s not in shopping malls.

In the last ten years, the way we shop, eat, and exercise has transformed drastically. Sure, malls may be dying along with the American dream. But out of their ashes arise a shiny new cohort of brands that live online, whose digital presence is exponentially more important than their physical presence.

Consumers are more aware than ever how their purchasing choices affect the world around them. As a result, the brands that have taken over retail during the last decade reflect the socially and environmentally conscious values of the newest consumer generation, as well as the increasingly digital lifestyles they lead.

From Casper to Glossier, these 12 new brands transformed the face of retail over the last 10 years.

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