As pioneering financial institution in digital banking, Union Bank of the Philippines (UnionBank) seeks to leverage SAP Data Intelligence to create a new banking model that will support more customer-centric services.
customer-centric services.
With aim to utilize digital technology to create the first known “Data Science Factory” model in Southeast Asia’s financial sector, UnionBank improves end-to-end perspective of all its operations.
“We need to ensure that there is strong governance behind our processes, that the data-building has been validated and verified; whatever solutions or services we deploy are of the highest regard to fulfill our responsibilities to our customers,” UnionBank Data and Artificial Intelligence Senior Adviser David Hardoon said.
SAP Data Intelligence already provided the bank the necessities they need to create and integrate the digital model into their systems.
The digital banking model does not only provide better services for the customers but also serves as a critical pillar on the governance and management of internal processes. It will equip tellers, management, and other internal staff with the necessary tools they would need to provide customers with improved and high-quality services.
“SAP Data Intelligence’s ability to gather and interpret data has helped UnionBank to better understand their customers and provide a more convenient and comfortable experience not only for their customers but also to their employees,” SAP Philippines Managing Director Edler Panlilio said.
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