TradeWindow (NZX: TWL), a leading Australasian TradeTech
company, has further expanded its reach into Southeast Asia
to build on recent sales agency agreements in the
Philippines and Thailand. The company has today announced a
sales agency agreement with a leading Indonesian trade
facilitator for government, ports, state-owned companies,
banks, and the private sector – PT Electronic Data
Interchange Indonesia (EDII), a majority owned subsidiary of
Pelindo, Indonesia’s biggest Port
Operator.
TradeWindow CEO, AJ Smith, says the
agreement is a further step in the company’s ongoing
strategy to forge deep connections in the extensive cargo
eco-systems across Asia. Trade in goods and services between
Indonesia, Australia and New Zealand is in excess of NZ$20
billion per year.
“Indonesia is a key export partner
to many countries across the globe and we see the value in
having people with on-the-ground knowledge of the complex
operations of the Indonesia trade market to ensure that
TradeWindow’s solutions are integrated into local and
regional networks in the most relevant way,” Mr Smith
said.
Established in 1995 EDII was a pioneer in
developing and implementing electronic data interchange
services in Indonesia. Today it provides e-business services
and a suite of products to facilitate international trade,
with customers spanning government agencies, state-owned
companies, importers, exporters, shipping companies, banks,
pharmaceutical companies, and those in the retail,
insurance, and automotive industries.
EDII is one of
the 16 members of the influential Pan Asian Ecommerce
Alliance (PAA) and, having experience in the development and
operation of the Indonesia Trade Single Window, is equipped
with deep digital trade networks with 15 other
quasi-governmental members and associate members (including
TradeWindow) and with the Indonesia freight forwarders and
customs brokers.
EDII offers digital solutions that
include customs e-declarations, document integration,
e-reporting, trade repositories, and electronic data
exchange.
EDII’s President, E. Helmi Wantono, says
the agreement is a strategic move for the two companies,
further expanding TradeWindow’s reach into Southeast Asia
and EDII’s suite of product offerings to the Indonesia
market.
“This agreement will benefit both those
operating within the Indonesia trade market and TradeWindow.
We look forward to being able to onboard local customers to
using TradeWindow Freight”, said Mr Wantono.
The
business will become a sales agent for the TradeWindow
Freight solution, which provides a cost-effective and
reliable operating system for small to medium sized freight
forwarders – from quotation to freight management and
reporting.
“Freight forwarders and customs brokers
are under constant pressure, so we are passionate about
supporting greater efficiency in the sector. This is another
exciting step for TradeWindow following our recent sales
agency agreements with Mastersoft Solutions in Thailand and
InterCommerce Network in the Philippines, and we look
forward to working with EDII to support more efficient trade
for their customers,” Mr Smith said.
Indonesia has a
population of more than 270 million people and its exports
totalled an estimated USD $228 billion in 2021, up 35.2 per
cent on 2017.
“Indonesia is a strategic market for
TradeWindow due to the country’s export-driven economy and
we see digitalisation of trade for the Indonesian market
bringing many benefits to exporters, importers and the wider
economy. EDII’s history of innovation and its existing
suite of digital products complement TradeWindow’s Freight
solution and we see the availability of TradeWindow Freight
in Indonesia as the first step in an enduring
relationship,” says Mr
Smith.
