About Us
Tara and LeAnn were both homebrewers who left their corporate careers behind to create the change they wanted to see in the craft beer industry. As the only female-founded brewery in NYC, TALEA is on a mission to make craft beer more inclusive and approachable. By brewing beers that are low in bitterness and fruit-forward in flavor, packaging our product in fun, bright designs and colors, and engaging customers through our three welcoming taprooms, we aim to expand the current craft beer market and appeal to beer nerds and novices alike. TALEA’s presence beyond our taprooms is absolutely critical to our mission of being approachable and a part of people’s every day lives.
The Role
TALEA is looking for a hard-working and proactive teammate to fuel our wholesale growth. The Sales Rep will be responsible for working alongside key on- and off-premise accounts by growing sales and market share. This role will include maintaining key accounts, growing product distribution in existing and new accounts, display execution, samplings and promotions within New York City. The Area Sales Rep will spend approximately 80% of their time in the field. Nights and weekends will be required on occasion.
You’ll be joining a growing company in its early stage, so be prepared to get your hands dirty and take on new challenges on the fly! We value autonomy, ambition, grit, and an insatiable desire to exceed expectations. If you’re looking for a fun, fast-paced, challenging opportunity, we’d love to hear from you.
ESSENTIAL DUTIES
Retail Execution
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Call on existing and new accounts within area to obtain new distribution, execute promotional activity and increase market share
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Ensure proper merchandising of product and point-of-sale materials within area and according to our brand standards
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Identify field quality concerns and report using appropriate procedures
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Coordinate events and promotions to deliver greater brand awareness and stimulate sales
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Performance Standards (160 Calls/Visit per month)
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Coordinate and conduct team sales with wholesaler
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Provide exceptional service to assigned accounts with the goal of becoming their craft beer consultant
Sales Administration
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Operate effectively within the brewery and budgetary guidelines
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Compile and submit reports on assigned area and general market information to management team and wholesaler
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Utilize sales tools (KARMA & VIP) on a daily basis
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Coordinate with wholesaler on commitment closure opportunities
Education & Experience
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Previous sales experience in the alcohol beverage industry is preferred
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Must be 21 years of age and have a valid driver’s license and safe driving record.
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Strong selling and negotiation skills.
Knowledge, Skills & Abilities
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Passionate about sales, organization and excited about TALEA’s vision
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Enthusiastic and comfortable working for an early-stage company in a rapidly changing environment.
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Ability to interface with various levels of management at both retail and wholesale
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Organizational, analytical, communication and presentation skills
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Bring creative ideas to the table and see responsibilities through to completion
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Self-motivated and ability to work with limited amount of direction; ability to work both independently and within a team to accomplish goals.
Additional Requirements
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Must have a valid Driver’s License with a driving record free of any major violations in the last five years
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Hours and days will vary according to business need, and will include nights and weekends
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Occasionally travel will be required for offsite festivals, collaborations, or events
Work Environment & Physical Demands:The requirements described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Regularly required to work in an office setting spending time in front of a computer screen with the need to use hands and fingers to type.
- Regularly required to work in an out-of-office setting with long periods of sitting while driving, taking the bus or train (individually and as a passenger).
- Must be able to lift 44 pound cases without assistance and maneuver 168 pound kegs safely and with proper body mechanics.
- Regularly required to stand, walk, sit, talk and hear.
Compensation
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This is a full-time, salary role, eligible for commission
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Monthly Metro Card
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Subsidized cell phone expense
Benefits
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50% healthcare coverage (medical, dental, vision) for employee and dependents
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PTO, Sick Pay, and Parental Leave
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50% all retail items (including merch, wine, and beer)
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A drink on the house at the end of each day – you deserve it
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One free crowler to take home per week – maybe share with a friend? Or not.
As a friendly reminder, you should still apply if:
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You don’t have formal education; the right skills and desire to learn are more important
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You don’t have experience in the craft beer industry
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You require flexible working hours
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You are mostly but not 100% qualified
We are proud to be an equal opportunity workplace and an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status.
