justclean, a cleaning marketplace platform, has secured $6 million in a round led by Gulf Investment Corporation (GIC) and regional investors. The latest round of funding coincides with the debut of a new vehicle wash service, which will be available to car owners in the UAE, Kuwait, Bahrain, and, most recently, Saudi Arabia. justclean’s ambitious goals to dominate the market will continue with a rollout of the newly launched service in Qatar.
Founded in 2016, justclean expanded its laundry marketplace operations from a B2C model active only in Kuwait to a B2B & B2C model with active users in Kuwait, Bahrain, and the United Arab Emirates, and rolling out logistical support for marketplace vendors, a point of sale, and a comprehensive laundry management software solution. justclean plans to deliver a full suite of these services in Qatar by the end of the year, as well as a gradual launch of the SaaS solution in Saudi Arabia.
The Al Enezi brothers, who founded the justclean concept in 2016, think there is still room to improve the technology and expand the portfolio of services beyond laundry and vehicle wash, ensuring that justclean becomes the go-to app for the cleaning business worldwide, not just in the GCC. Nouri Al Enezi, CEO and Co-Founder of justclean, remarked on Athbi Al Enezi‘s statement.
“We’re thrilled to have GIC lead this round as this will give our expansion plans a massive boost. With the close of this latest funding round, we will further enhance the platform and diversify our service offerings, turning justclean into a super app for the cleaning industry. We are massively excited about this considerable financial injection which will enable us to realize our ambitions and take the company into a dynamic new era of achievement and growth.”
GIC’s investment in justclean demonstrates the company’s interest in homegrown businesses and its increasing digital economy investment portfolio. GIC aims to discover leaders in the GCC tech sector and support them on their way to becoming regional champions with its portfolio of technology businesses. j ustclean, according to GIC, is a fantastic example of a startup that is addressing a relatively offline market with an innovative solution and a great team.
“This second tranche of funding follows an initial injection from Faith Capital, whose support was critical in enabling the platform to prosper during the early stages of its operations. For this second round, we have been very encouraged by the interest received from reputable investors and financial institutions from across the region. GIC ‘s offering was in complete alignment with our vision; the intention to become the top marketplace platform for the cleaning industry. When people think of clean, we want them to think of justclean,” Al Enezi adds.
Independent service providers dominate the $3 billion cleaning sector in the Gulf area. j ustclean was one of the first to digitize the industry, combining offline operators into a user-friendly platform that now includes some of the region’s largest cleaning companies and a large user community that will continue to grow as the company develops additional services and expands into new regions.
justclean will use the funds to accelerate its expansion goals in the GCC, where it has established itself as the leading cleaning marketplace app, as well as the leading software as a service (SaaS) and logistics service provider in the cleaning industry.
“It’s a hugely exciting time to be in this company and in this sector, where there continues to be high demand for a service that is so universal and offers the ultimate in access and convenience. We are enhancing the technology and rolling out new services that will make us the go-to app for the laundry and cleaning sector and we are looking forward to fulfilling our global ambition,” adds Nouri Al Enezi, deputy CEO.
