Dukaan, a platform that enables small and medium-sized businesses to set up online stores and sell products digitally, has partnered with Simpl, a marquee buy-now-pay-later platform, to provide BNPL services to Dukaan’s merchants.
The application has integrated with numerous service providers from logistics to fulfillment and is aiming to build the operating system for the modern D2C brand. In addition, Dukaan has made an application marketplace for further customization of online stores.
”With India’s leading merchant e-commerce platform, Dukaan empowers small businesses around the country – both online sellers and brick and mortar shops – and helps its sellers’ customers continue to access high-quality products. Featuring hundreds of store customizations and layouts, Dukaan has everything for the modern D2C brand in India to sell its products online in a super-easy way.
It allows these D2C brands to focus on their products and their customers’ delight versus on the technology and fulfillment portion of running a D2C business in India today.”
Dukaan is notably the latest software platform to join Simpl’s network of more than 10,000+ retail partners, to offer millions of customers buy now pay later options.
Speaking about the collaboration, Dukaan CEO and Co-Founder, Suumit Shah, added, ”We have built a best-in-class software to launch D2C brands online in the best possible way to ultimately offer thousands of new products every day to millions of potential customers. With Simpl, we now offer our consumers greater financial control and a budget-friendly way to enhance their shopping experience.”
”Simpl is one of the pioneers to spearhead the Buy Now Pay Later concept in India, and our efforts have yielded overwhelming results. We enable merchants across product categories and end customers across segments to unlock multiple benefits from a single unified platform. Over the years, Simpl has added new verticals to its existing product portfolio attuned to evolving customer expectations, changing merchant requirements, and dynamic market scenarios,” said Nitya Sharma, Co-Founder and CEO of Simpl.
“Our mission is to empower merchants – big and small – to build trusted relationships with their loyal customers. And this is why our association with Dukaan is a significant move towards reaching out to a wider audience, for seamless transactions”, Sharma added.
(With inputs from PTI)
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Published on: Wednesday, February 02, 2022, 02:30 PM IST
