On the surface, carmakers have staged a remarkable recovery toward pre-pandemic production. But within the walls of U.S. auto plants, it was quite challenging to pull off—and likely difficult to sustain.
Manufacturers rushed to restart assembly lines months ago as sales stayed surprisingly buoyant in the midst of the pandemic. Several companies said they restored output completely within weeks after reopening, and the industry has avoided the nightmarish outbreaks seen at meatpacking plants. But along the way, automakers have been stretched thin by absenteeism, distancing protocols, quarantines and supply-chain constraints.
In several of America’s biggest auto-making facilities, foot traffic appears to have not returned to February levels, according to Orbital Insight, which collects a large, stable and nationwide sample of mobile-device location data. While some carmakers downplay the challenges, others acknowledge coming under serious strain in getting their factories fired back up.
The data is surprising because of just how standout a comeback the auto industry has staged. Since April, the motor-vehicle and parts sector has added 289,000 to U.S. payrolls, a more than 45% surge that dwarfs employment growth in other manufacturing categories. Cars also have been the bright spot in the Federal Reserve’s monthly report on industrial production.
Toyota Motor Corp.’s factories are emblematic of the unevenness of the foot-traffic recovery across some of the industry’s most important plants. Activity is picking back up at its Highlander sport-utility vehicle factory in Indiana but lagging at its facilities making trucks in Texas and Corollas in Mississippi, according to Orbital Insight’s data.
Other plants that are far from bouncing back or struggling to sustain their foot-traffic recovery include two key Ford Motor Co. SUV facilities, a Daimler AG factory that is a key source of Mercedes-Benz vehicles globally and Kia Motors Corp.’s only U.S. manufacturing site.
Automakers caution the number of people in their plants might not correlate with production. Foot traffic at Ford’s factories is down primarily because the company is limiting admittance to critical staff, a spokesperson said.
Gary Johnson, Ford’s chief manufacturing and labor affairs officer, acknowledged at an Aug. 3 investor conference that automakers and their suppliers have been struggling with absenteeism.
For Ford and General Motors Co., the stakes involved in keeping plants cranking out vehicles—particularly pickups and SUVs—are massive. GM almost broke even in North America during the second quarter, a phenomenal feat considering the amount of time its plants were shut down during the period. But both companies count on the region in normal times for vast portions of their profits.
At GM, production was down for eight of 13 weeks in the quarter. The number of vehicles it shipped to retailers plummeted 62%, and U.S. inventory is a little more than half what it was a year ago.
While Orbital Insight data suggests foot traffic at GM’s truck factories in Michigan and Indiana hasn’t gotten back to where it was in February, the two facilities are among those that have recovered the most.
But production might not return to normal this year due to weak demand from fleet customers—both rental companies and government agencies—and since the company is not running plants on overtime, said spokesman Jim Cain.
Elon Musk has not brought up absenteeism specifically regarding Tesla Inc.’s lone U.S. auto assembly plant, although the CEO did allude to “a bunch of firefighting on supply chain and production issues” during the electric-car maker’s July 22 earnings call.
Representatives for Tesla didn’t respond to requests for comment on Orbital Insight’s data, which suggests there has been a bit of a decline in foot traffic since June at its plant in Fremont, California.
Orbital Insight detected a pick-up in activity around the time Musk said he would reopen the facility regardless of a local shutdown order.
BMW AG resumed the first shift at its X3, X5 and X7 SUV factory in Spartanburg, South Carolina, in early May after a five-week hiatus. It took until the end of the month for the German carmaker’s supply chain to return to full strength and enable the company to restore a second shift, said spokesman Phil DiIanni.
Production at the plant has approached pre-virus levels, he said.
Daimler, on the other hand, appears to have much lower foot traffic at its Mercedes GLS and GLE SUV factory in Alabama than it did in February.
While staffing levels haven’t been impacted at the plant, Daimler has staggered shifts to reduce personal contact as much as possible, according to a spokesperson.
Volkswagen AG described similar measures at its assembly plant for Atlas SUVs and Passat sedans in Tennessee. Staffing is at normal levels and the company is actually hiring, according to spokesman Mike Tolbert.
Honda Motor Co. has had to get creative. As with other automakers, the Japanese company isn’t just requiring employees who test positive for Covid-19 to quarantine but also staffers who might have come into contact with them. This has led to worker shortages and spurred the carmaker to ask some U.S. office employees to join assembly lines so it can keep up with consumer demand.
Kia also is looking to make as many of its hot-selling Telluride SUVs as it can in Georgia, but it’s had to gradually restore output due to supplier constraints.
“Absenteeism has been higher as a result of the pandemic but has not resulted in reduced production,” said Patrick Sands, a U.S.-based spokesman for the South Korean company.
