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Silk Factory’s Paul Cartlich on Trailer Craft and the Digital Revolution in Entertainment

Someone else’s project that you admired recently.

This is another tough one. There is so much good work out there, but I absolutely love almost everything that A24 and Neon do. They consistently have fantastic trailers. But most recently the teaser for Wakanda Forever absolutely blew me away. The music, the emotion, the imagery, what the film represented. Everything!

One thing about how entertainment marketing is evolving that you’re excited about.

In my new role at Silk Factory, I’m really excited to be deeply engaged in social and digital. As creatives, our goal is to find the edge of what can be achieved and nudge it just a little further. We are in the middle of a digital revolution in entertainment and I am so excited to be part of the conversation.

What would you be doing if you weren’t in entertainment marketing.

I can’t imagine a life that doesn’t include making trailers. It’s more than a job, it’s a passion, and I don’t want to think of the alternate reality. But prior to becoming an editor and producer, I dabbled loosely as a professional graffiti artist. It’s nice to imagine I’d be a successful graffiti artist if I wasn’t in entertainment marketing, but that doesn’t seem likely. I ain’t no Banksy!

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