Punjab Chief Minister Bhagwant Mann on Thursday directed the Punjab State Cooperative Milk Producers Federation Limited, also called Milkfed, to set up state-of-art procurement infrastructure in villages for collecting and supplying the best quality milk.
The chief minister, while chairing a review meeting of the Milkfed here, asserted that the upgradation of the procurement infrastructure is the need of the hour to ensure the best quality of milk is collected from villages and then supplied to consumers after processing. In a statement, Mann said Milkfed will usher brand Verka to new horizons, where the sole mantra shall be inclusive growth of all. He emphasised that Milkfed must ensure that it covers all the potential villages falling in Punjab and procure the maximum quantity of raw milk from there.
The sole aim of his government is to extend maximum support and best prices to dairy farmers of Punjab by following the true essence of cooperation, said Mann. He also asserted that farmer-friendly schemes should be implemented to boost the dairying business. The chief minister also directed Milkfed to further launch an aggressive marketing campaign to capture a sizable chunk of the consumer market not only in the state but across the country and even abroad. Mann also asked Milkfed to double its turnover from Rs 4,869 crore in 2021-2022 to Rs 10,000 crore by 2026-2027. He also suggested Mikfed to take strenuous efforts to register its presence in a big way in the potential markets of adjoining states like Delhi-NCR, Haryana, Himachal Pradesh, Uttrakhand, Jammu-Kashmir and Uttar Pradesh.
(This story has not been edited by Devdiscourse staff and is auto-generated from a syndicated feed.)
