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Distribution

Schneider Electric extends electrical distribution reach with Aurtra acquisition

Aurtra team with founders Terry Woodcroft (second row back, far left) and Steve McRae (far right).

Aurtra team with founders Terry Woodcroft (second row back, far left) and Steve McRae (far right).

Credit: Autra

Schneider Electric has made major play into Australia’s energy industry through the acquisition of asset management provider Aurtra. 

Founded in Brisbane by Terry Woodcroft and Steve McRae, Aurtra has developed its own IP centred on sensors and software to monitor, analyse and provide actionable insights for oil transformers. 

Developed and trialled at The University of Queensland campus, Aurtra’s power management solution was first commercialised in 2017. Two years later, it released HealthSense, a multi-function sensor. 

Aurtra’s solutions also focus on maintenance, end of life and replacement, plus extended asset life and improved risk management. 

Today, Aurtra’s solutions are distributed through channel partners to customers in Australia, Asia, Europe and North America.  

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