The platform includes dispatch services with an app-based system that helps customers set up jobs, track operators on the job, manage time and truck load sizes. It also provides digital invoicing, eliminating the need for paper tickets.
Liebler said the company has 15 customers using the platform now, mostly in Virginia, but it recently signed a customer in Florida.
The NRV investment “helps us hire talented staff and software contractors so our product can grow in scale,” Liebler said. “Our goal is to expand region by region and state by state, and capture market share.”
“It is not just about our growth but helping other small businesses grow,” Liebler said, adding that the platform can help construction companies meet their goals for hiring small trucking businesses and minority-owned and women-owned businesses.
NRV invested in the business because the venture firm foresees growing demand for technology innovations in the construction industry, and the Iron Sheepdog platform is easily scalable, said Laura Markley, a managing director for NRV.
“It was founded by veterans of the industry, an industry we think will continue to grow and need increasing technology solutions,” Markley said.
Other investments by NRV this year included SVT Robotics, a Norfolk-based company that develops software to help businesses simplify the deployment of industrial robotics, and Red’s All Natural, a Nashville, Tenn.-based company which specializes in making frozen burritos, cauliflower rice bowls and other nutritional entrees. In 2019, NRV invested in Shenandoah Valley Organic, a Harrisonburg-based company that sells organically raised chicken under the Farmer Focus brand.
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