- As e-commerce has soared to new heights, running an online business has become increasingly complex.
- Retail tech startups like Klaviyo, Bolt, and Fabric are raising millions to build innovative tools.
- We asked top VCs for their picks for the retail tech startups you should bet your career on in 2022.
As e-commerce has become the default mode of shopping for many during the Covid-19 pandemic, online brands have been looking for increasingly sophisticated ways to reach their customers.
That means lots of opportunity for startups specializing in retail tech. Startups are solving a multitude of problems for online sellers, from customer acquisition and marketing to logistics and supply chain. Changes to consumer privacy policies like those made by Apple in 2021 are making it even trickier for merchants to find new customers, while brands both big and small have faced issues with shipping and materials sourcing this year.
Insider found 17 of the best retail tech startups for people to bet their career on in 2022, focusing on companies that are raising venture capital and currently hiring. We solicited recommendations from some of the top VCs investing in e-commerce and noted when they had financial stakes in the companies they nominated.
Some of the featured startups are working on ways for shoppers to check out with just one click, while others are focusing on maintaining site speeds and customer experience through the use of headless commerce, a tech infrastructure that divorces customer-facing platforms from their back-end code. Still others are helping companies to coordinate their logistics operations as they rapidly scale.
The startups’ CEOs shared their plans for 2022 with Insider, as well as what makes their companies a great place to work. They’ll be competing for talent as millions of workers have quit their jobs during “The Great Resignation” of 2021:
