Nashville-based Holladay Properties announced it will begin renovations of The Factory at Franklin’s Grand Hall this month. This architectural rendering shows the appearance of a bar, which will be a focal point for the revamped space. (Courtesy Holladay Properties)
The developer in a news release said it intends to finish the renovation of the redeveloped industrial facility’s Grand Hall by early 2023 and plans to make the complex of 10 industrial buildings into “a national model of adaptive reuse.”
Holladay also released two renderings from Nashville-based architecture firm Centric Architecture of the proposed renovation of the Grand Hall, which will have a new bar as a focal point, flanked by various dining, beverage and retail businesses, according to the release.
“From major employer to shopping destination and busy event space, The Factory has been a fixture of Franklin for more than 90 years, and we are honored to shepherd the next era of this magnificent and rare place” said Allen Arender, partner and senior vice president of development for Holladay Properties, in the release.
“This Grand Hall renovation—on which construction will begin in the coming weeks—is the kickoff of a transformation of The Factory to a new level of creativity, community and fun.”
Holladay Properties announced its long-term intention to overhaul The Factory at Franklin in October.The October announcement said the real estate firm planned to make the space more open by adding plazas, courtyards, alleys and other types of spaces to highlight the uniqueness of the structures.
Built in 1929, The Factory was converted into a retail and entertainment complex in 1996. The complex was originally built to house stove manufacturer Allen Manufacturing Co. and went on to house a succession of other production facilities for other companies.
Development partner Ronnie Wenzler said in the May 31 release the upcoming Grand Hall transformation will make the most out of the space to be a focal point for The Factory at Franklin’s visitors.
“We imagine the Grand Hall as a place of welcome and wonder,” Wenzler said. “By opening up this truly reimagined grand space, making it easy to move and meet, linger or focus, we’ll be test-driving our vision for the new Factory as an immersive and exciting, yet also comfortable experience.”
Holladay Properties is a full-scale land development, design-build and fully integrated real estate company as well as one of the largest medical office management firms in the country with over 30 offices throughout the eastern half of the United States. Holladay has developed over 20 million square feet of commercial space valued at over $2 billion and actively manages more than 10.6 million square feet of office, industrial, retail, multifamily, hotel, and health care space. To find out more, visit www.holladayproperties.com.
