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In just a few short weeks, the coronavirus has impacted nearly every facet of our lives, including our livelihoods. With April 1 right around the corner (and unemployment at an all-time high), many people find themselves struggling to pay rent.
In fact, The Cheesecake Factory announced this week that they “will not make any of their rent payments for the month of April 2020” for any of its 294 locations throughout the US.
Maddie Meyer / Getty Images
With the decreased traffic and restrictions to curbside and take-out service in many of their restaurants (some have closed completely), the company stated it’s “inflicted a tremendous financial blow,” and it “hopes to resume” its rent payments “as soon as reasonably possible.”
When the news hit Twitter — where #RentFreeze had already been trending for several days — many people echoed the sentiment and joked about wanting to follow suit:
Me explaining to my landlord that I’m not paying rent because Cheesecake Factory isn’t either
Cheesecake Factory should give these to their landlord and say “it’ll blink when your rent check is ready”
Raise your hand if you think humans deserve a rent holiday as much as the Cheesecake Factory does https://t.co/YT58F8XqCv
Me explaining to my landlord that I’m not paying rent because Cheesecake Factory isn’t either.
Landlords: “So you guys will be paying rent on April 1st, right?!”
Cheesecake Factory:
Me, reading these tweets:
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