Fast-growing wholesaler Parfetts has made a strategic investment in Manchester digital agency Pixel.
The investment will help the two companies to build new technology for convenience retailers and shoppers.
The Stockport-headquartered wholesaler supports more than 1,000 retailers within its Go Local fascia group and operates seven depots across the UK. It has collaborated with Built by Pixel on the evolution of its own digital platforms for over a decade and has seen online orders grow to 40 per cent of its turnover.
The deal sees Parfetts take a 25 per cent stake in the digital agency for an undisclosed sum. It will enable the development of new mobile and online platforms.
Guy Swindell, joint managing director of Parfetts, said: “Pixel is a long-standing and trusted partner for Parfetts. We’ve made a strategic investment to help us accelerate our plans and develop new technology that will raise the bar for retailers and shoppers alike. Working together, we are confident we can lead the industry in this area.”
Ben Price, managing director of Pixel, said: “It’s great that a client relationship has evolved over time, and Parfetts has the confidence to invest in our business to help drive digital transformation in the wholesale and convenience sector. We have big plans for the partnership and look forward to sharing more over the coming months.”
Parfetts have further invested in its digital offering by expanding the existing digital marketing team. Mel Bruton has joined as digital marketing manager and comes with more than eight years of experience across a number of corporate and retail roles.
Bruton will work closely with Pixel, the Parfetts marketing and IT teams.
