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Optimising packaging to overcome supply chain disruptions

French retailer La Redoute is one of Flowlity’s recent partners. Having recently experienced record growth thanks to the increasing demand for e-commerce, La Redoute turned to Flowlity to improve customer experience while taking efforts to reduce the company’s environmental impact.

“We are experiencing a revolution in e-commerce, with a very strong increase in both products and volume. In a highly competitive market, it’s key for our promise and delivery to customers to stand out. As a result, it was essential for us to foster an industrial supply chain culture and continuous improvement methods,” said Fabien Rouquette, former Supply Chain Director at La Redoute.

Within six months of working with Flowlity, La Redoute experienced a 50% reduction in inventory and between £37k and £78k reduction in annual costs. The retailer has also reported a reduced risk of stock shortages, improved digitisation and automation of stock replenishments, and a much better synchronisation with suppliers.

Flowlity continues to work with retail companies like Danone, Saint Gobain and Camif to plan and forecast their inventories with the help of AI. The company reports an average reduction of 30% in inventories, and 20% in shortages overall.

Technology is the modern supply chain solution for resilience and sustainability

The current emphasis on building resilience and managing risk means that supply chain software companies are increasingly being sought out to help businesses improve operations and productivity. e2open is an example of another platform that’s innovating how technology is used to transform the connected supply chain.

Having more control over stock and packaging means that companies can build their resilience against unpredictable disruptions in the supply chain.

As consumers become more concerned about suppliers’ sustainability goals, this also means retail and manufacturing businesses can better understand, and communicate, their impact on the environment.

Rouquette added: “We need to offer a first-class experience to our customers. That means using the right packaging for the lowest environmental impact.”

The retail and manufacturing industries can only benefit from using technology and AI to improve operational efficiency. Not only will this drastically reduce waste and operational costs, but it will also have a significant impact on building resilience and sustainability within the supply chain. 

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