How has the pandemic changed the way you do business?
We learned how to do business differently through the pandemic, but still believe we are in a people business. As COVID restrictions have eased, our salespeople are out in the market, talking to customers and making personal connections, just as we have in the past.
Has there been any improvement with the supply chain?
Recently, we have seen an improvement in our speed from order to delivery. The overall supply chain seems to be improving, and we hope that trend continues.
Toyo has been a major exhibitor at the SEMA Show. Why is that event so important to the brand?
We are huge supporters of SEMA and will continue to have a significant presence there for years to come, in contrast to many of our competitors choosing to not participate. We believe SEMA is an excellent forum for our products and brand, as SEMA attendees are representative of our core audience of automotive enthusiasts and are highly influential in the marketplace.
SEMA has helped to strengthen our reputation as an authentic enthusiast brand, and our display has become a “must see” destination at SEMA each year for all attendees, including media.
How important is the North American market to growth?
North America is the largest market for Toyo, and therefore is extremely important to the company overall. We have invested in a U.S.-based research and development group to be on the cutting edge of trends in North America. Innovation is the key for us, and we are well-positioned to develop the right tires for the market.
What are you telling dealers who are unable to get certain tires?
We simply ask for patience. We invoke a spirit of partnership and are transparent in what we are doing to supply them more efficiently and predictably.
