Fashion is part of the fabric of the Swan family. Matriarch Tequilla met her husband when they were working at a clothing store in Milwaukee and her son started his own apparel brands after the family moved to Chandler. Now she and daughters Janet and Tara run Klassy Kloset Boutique, an online women’s retailer with personal styling and in-home shopping services. “I used to be an influencer for other brands,” Tara says. “I’m like, ‘Why don’t we start our own clothing business? We’re amazing, bad females. Let’s do this.’” Tequilla, who has a career in finance, does the books and is the buyer/stylist, Janet runs logistics and works with wholesalers, and Tara handles media, from photoshoots to socials. “All three of us have a really good working relationship, and we kind of stay in our lane because it’s easier that way,” Tequilla says. Their wares reflect current trends while maintaining a classic vibe. And they’re not afraid to get creative with their individualized styling. “A guy was trying to get something for his girlfriend,” Janet says. “My mom asked for her Instagram or Facebook to see what her style is… My mom has an eye for just picking out the perfect pieces for people.” klassyklosetboutique.com
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