Pick and mix brand favourite Kingsway has been given a new look to tie in with its 60th birthday celebrations.
The best selling brand is the UKs biggest range of pick and mix confectionery, stocked by Hancocks in its depots across the country and online.
It was founded in 1962 and since then has introduced jelly, foam, chocolate and hard candy pick and mix to retailers and their customers.
To mark its 60th birthday, the logo has been updated changing from a jester crown to a royal crown with the founding year added to emphasise its longevity in the confectionery market.
Product types have been given their own colours to make navigation and recognition easier – both for retailers and their customers.
The brand new Popcorn Mallows 1kg bulk bags will be packaged in the new Kingsway branding and are now available in-store and online. The innovative popcorn flavour mallows are sure to delight sweet toothed shoppers nationwide.
Kingsway has also recently launched the largest range of seasonal Halloween and Christmas pick and mix to retailers.
Kingsway will also be introducing a new premium range coming soon labelled, ‘Experts Choice’, easily identifiable by a gold crown and logo.
Chris Smith, marketing communications manager at Hancocks, said: “The Kingsway logo hasn’t been refreshed for a decade so now is the perfect time to give it a new, modern look and mark the brand’s 60th birthday.
“This is a popular range for Hancocks both in store and online. It’s recognised for its top quality and supplying products retailers can rely on.
“The Experts Choice range will be coming soon and will take that one step further with the very best premium products for retailers and their customers to enjoy. Appealing to shoppers across the UK”.
Hancocks is the UKs leading confectionery wholesaler with 14 nationwide cash and carry stores and an online channel www.hancocks.co.uk. Customers can shop online 24/7 with delivery to the door or click and collect options.
