DIRECTOR OF RETAIL MARKETING – IRON HILL BREWERY, LLC
REPORTS TO: VP of Marketing with a dotted line to VP of Beer
What You’ll Do:
You will be part of a fast-growing brand with a 25-year legacy of brewing award-winning beers. We are on a mission to grow our brand while retaining the spirit that has made Iron Hill locally loved by generations of beer drinkers. Iron Hill is looking for an accomplished marketer who has an appreciation for the art and the craft of brewing and is excited to tell the story of Iron Hill to new audiences and new markets. If that sounds like you, you will be eager to meet our team of fun-loving brewery and hospitality pros who are serious about beer and the communities we are privileged to serve.
Specific Duties and Responsibilities
- Lead the development and implementation of short and long-term marketing objectives and strategies for the Retail Beer segment of the business.
- Lead the development and execution of brand plans and tactics to deliver against agreed upon brand, business, and financial goals.
- Working with Brewery and Sales Teams to develop products and packaging that will support brand strategies.
- Leverage the power of storytelling to bring to life the brand and each product, and inspire support internally and externally.
- Lead the development of promotional materials for each product to elevate position in key retailers.
- Sales & Marketing Integration: Develop programs that are integrated with sales and distribution partners to drive distribution and consumer sales; Actively participate in meetings with sales team and distributors to align marketing & sales strategies and communicate best practices.
- Partner with VP, Marketing and Retail team as subject matter expert to advise on marketing and PR plan that most effectively utilizes an omni-channel approach to retail sales.
- Drive development of event marketing programming, which includes partnerships, sponsored events, charitable donations, festivals, trade related functions, etc.
- Lead brand business analysis. Continuously monitor business performance to ensure brand is tracking against goals. Responsible for using and understanding internal and external data resources to identify issues and opportunities to drive both brand development and volume performance.
- Work with the Finance team to measure and analyze sales impact, wholesaler execution and the profitability/ROI of marketing budgets and expenditures.
- Prepare material for executive and Board updates, internal and external sales meetings, and wholesaler/retailer meetings, as required.
Preferred Qualifications:
- At least 5 years’ experience in consumer packed goods brand management, beer/alcohol beverage preferred.
- Entrepreneurial spirit and ability to take initiative and lead others.
- Strong verbal and written communication skills.
- Strong strategic, analytic, financial, and consumer research skills.
- Working knowledge of selling processes, retail environment and distribution network.
- Proven track record of successful development and integration of marketing plans.
- Strong skills in managing digital and social media channels.
- Experienced innovator in developing new ideas and implementing concepts in all facets of marketing, social media, web, PR and media, events, products, distributor, retail, and consumer marketing.
- Self-Starter: Comfortable acting with some direction and confident enough to be able to engage leadership at key points to gain alignment and assistance where needed.
- Experience in managing cross-functional teams and projects.
- Flexible and Unflappable: Agile, able to flex to stakeholder needs/input as well as the ability to deal with ambiguity and very fast-paced need for speed to market.
- Passion for craft beer and a deep understanding of the industry
- A true sense of humor.
We have got a flight of reasons to brew a career with us:
- Growth and Development Opportunities
- Paid Time Off
- Discounts on Food and Beer
- Great Benefits: Medical, Vision and Dental Insurance
- Free primary care for all employees through 98point6
- 401K
- Healthy Employee Shift Meals
- Employee Recognition
- Opportunities to support your local community
About Iron Hill Brewery & Restaurant:
Founded in Newark, DE in 1996 by Kevin Finn, Mark Edelson, and Kevin Davies, Iron Hill is the most award-winning brewery east of the Mississippi, and one of the most enduringly successful craft brewery and restaurant concepts in the United States. Now with 20 locations across DE, NJ, PA, SC, and GA, each Iron Hill features an on-site craft brewery and scratch kitchen, pairing the freshest ingredients with the highest quality grains and hops. In 2020, the group expanded with the opening of its first large, full-scale production brewery in Exton, PA to bring the same delicious craft signature beer and seasonal favorites to larger consumer audiences. Iron Hill also unveiled the TapHouse at the Exton brewery, an elevated fast-casual concept offering an upbeat, inviting atmosphere, must-try food, and a wide range of specialty beers.
Iron Hill Brewery & Restaurant’s signature dessert, the Triple Chocolate Hill, is tied to a brand-wide history of giving back. For each one sold, Iron Hill donates $.75 to CureSearch for Children’s Cancer. Similarly, at the TapHouse, $1 per 3-Alarm Firefighter’s Burger is donated to the local fire station. Through fundraising, local non-profit support, and participation in community events, Iron Hill remains connected to each of the local communities they serve.
Iron Hill Brewery is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law
