A fifth of respondents is already outperforming peers on key digital transformation metrics, with some reporting increases in annual revenue growth of up to 11%. Such companies are typically:
- Integrating automated workflows across business functions.
- Modernising their technology infrastructure. (A total of 56% leveraging hybrid cloud, while 60% are investing in digital infrastructure to scale and deliver value.
- Extending sustainability initiatives, creating new products and services. More than half (58%) see opportunities to improve customer engagement through sustainability imperatives.
- Focusing deeper on cybersecurity (20% more than other CSCOs).
“Automation and AI enables CSCOs and their organisations to collect data, identify risk, validate documentation, and provide audit trails, even in high inflationary periods,” said Jonathan Wright, IBM Consulting Global Managing Partner, Sustainability Services and Global Business Transformation. “Such initiatives help build intelligent, resilient, and sustainable supply chains.”
The report was produced In cooperation with Oxford Economics, and respondents came from 35 countries and 24 industries. It is the 26th edition of the study.
About IBM Institute for Business Value (IBV)
IBV serves as the thought leadership think tank for IBM. It produces research-backed, technology-informed strategic insights that help leaders make smarter business decisions. It surveys, interviews and engages with thousands of executives, consumers, and experts each year, with the aim of generating actionable insights.

