For a limited time this holiday season and only in participating markets, Heineken is offering customers the chance to give their loved ones an IOU box in place of delayed gifts. According to the press release sent to Mashed, “This luxurious holiday gift box holds six bottles of Heineken and a personalized message that lets the recipient know their real gift is on its way.”
The Heineken IOU even includes something special for the gifter as well. Each box also comes with a gift card enclosed, which can be redeemed for bottles of Heineken. These placeholder presents became available on December 10 and will remain on offer “for the two 3-day weekends before Christmas.” Customers seeking a Heineken IOU have to go to www.HeinekenIOU.com and upload a picture of their delayed shipping notification to receive their unique placeholder gift. As you might expect, all customers must be at least 21 years to order. But if shipping or supply problems delay the arrival of the box, will Heinek send you an “IOU an IOU” box?
