Chennai: Leading private sector dairy company, Hatsun Agro Product Ltd (HAP), is increasing the volume of milk procurement from farmers in Andhra Pradesh, Telangana and Maharashtra. The company, which markets popular milk and ice cream products under the brands Arokya and Arun, will be procuring cow milk from over one lakh farmers from the three states by the end of the current financial year. The development comes close on the heels of HAP registering a record turnover crossing the ₹2,000 crore mark in a quarter for the first time in Q1 of FY2023.
Out of the 31 to 37 lakh litres of milk procured by HAP everyday from across the country, depending on the season, Andhra Pradesh, Telangana and Maharashtra alone account for 27-32%. On an average, nine to 10 lakh litres of milk is procured per day from more than 3,100 milk collection centres spread across these three states. It is planning to aggressively expand this network of milk collection centres to effectively serve over one lakh farmers.
A HAP spokesperson said, the increase in the volume of milk that would be procured from farmers in the three states would be known in two to three months. It currently procures milk from around four lakh farmers from several states and directly remits about ₹10.5-12 crore on an average into their bank account for the milk procured.
A statement here said, HAP plans to position further its milk collection centres at remote locations to ensure farmers have access to the facility and help them reap the benefits of having access to such a facility in their own village and offering market access.
Out of the 31 to 37 lakh litres of milk procured by HAP everyday from across the country, depending on the season, Andhra Pradesh, Telangana and Maharashtra alone account for 27-32%. On an average, nine to 10 lakh litres of milk is procured per day from more than 3,100 milk collection centres spread across these three states. It is planning to aggressively expand this network of milk collection centres to effectively serve over one lakh farmers.
A HAP spokesperson said, the increase in the volume of milk that would be procured from farmers in the three states would be known in two to three months. It currently procures milk from around four lakh farmers from several states and directly remits about ₹10.5-12 crore on an average into their bank account for the milk procured.
A statement here said, HAP plans to position further its milk collection centres at remote locations to ensure farmers have access to the facility and help them reap the benefits of having access to such a facility in their own village and offering market access.
