Egyptian startup FreshSource is a B2B agri-supply chain platform that connects food producers to businesses and exporters, thus increasing their income. It is getting ready to expand across the MENA region. Launched in January 2019 by siblings Farah and Omar Emara, FreshSource is a B2B agri-supply chain platform that leverages technology to change the way fresh goods are sourced, moved and sold. The startup partners with a range of producers, such as farms, and supplies businesses such as restaurants, hotels and online retailers with fresh fruit and vegetables.
FreshSource ensures fair and transparent prices, as well as micro-financing and technical development, while maintaining an holistic cold chain that optimises resources, storage and distribution. This leads to a food loss average of just two per cent, against a national average of 45 per cent.
The startup is scaling at a rapid pace, and now serves major customers across 11 Egyptian cities. The pace of its expansion is now set to quicken after it secured a seven-figure US dollar seed investment from 4DX Ventures and Wamda earlier this month. FreshSource will use the funding for further geographical expansion within the Egyptian market, as well as improving its technology platform and growing its team. It also has an eye on expansion within the MENA region.
Source: disrupt-africa.com
