The List/Data HeraldAccording to The List’s foot traffic graph, one wholesaler outperformed the competition. While Sam’s Club and Costco both follow a very similar foot traffic pattern, Sam’s Club sees approximately 200,000 more visitors each month. BJ’s Wholesale Club fell behind with an average of around 100,000 visitors each month, even during the very busy holiday seasons. It is hard to compete with wholesale titans like Sam’s Club and Costco, who are known for their incredible bulk buys and reasonably priced food court, but also have more locations than BJ’s. According to ScapeHero, BJ’s Wholesale Club has just 239 locations in the U.S., while Sam’s Club has 600 locations (via ScapeHero) and Costco has 578.
Unlike many other foot traffic graphs we’ve analyzed, all three stores saw a large spike in foot traffic during the beginning of the COVID-19 pandemic, as people prepared for the lockdown. (Anyone else remember the great toilet paper panic buying of March 2020?) In April, there showed a decline in visitors as people stayed home, but all three wholesalers quickly recovered to normal averages, as shoppers prioritized bulking up on necessities that the stores provided.
In the past few months, visitor counts have fallen pretty significantly for all three stores, as shoppers navigate rising prices due to inflation. According to a survey by NCSolutions, nearly half of shoppers in the U.S. can hardly afford to purchase essentials and have stopped buying non-essentials altogether (via Winsight Grocery Business). However, we aren’t too worried about our favorite wholesale clubs; as long as they’re still selling things like Costco’s delicious hot dogs for $1.50, we’ll keep renewing our membership.
