Headless commerce platform fabric announced Thursday (Dec. 9) it has launched a business-to-business (B2B) platform for distributors, manufacturers and wholesalers selling to small, mid-market and enterprise-scale businesses.
“With U.S. B2B eCommerce sales projected to total $1.8 trillion by 2023, B2B buyers and sellers are increasingly looking for ways to optimize sales efficiency, streamline business operations and leverage digital marketplaces to deliver better customer experiences,” the Seattle company said in a news release.
The company also pointed to a recent McKinsey report, which says roughly a fifth of B2B buyers hope to return to in-person sales, even in industries where field sales have typically been the standard, like pharmaceutical and medical products.
The platform’s B2B-specific features include bulk ordering, contract-specific catalogs and pricing, and integrations with existing enterprise resource planning suites such as NetSuite, BlueYonder and MS Dynamics.
The platform has three chief components: an experience platform where marketers can set up a digital storefront, a place for business owners to manage day-to-day orders and related tasks, and a range of commerce application programming interfaces (APIs) to power traditional B2B use cases, like shared shopping carts and reordering.
“Our economy is going digital, and trillions of commerce dollars are shifting online in the coming years,” said fabric CEO Faisal Masud. “Buyers want to shop online, however, too many B2B companies still rely on manual, in-person sales operations, and lack modern commerce technology.
“fabric is helping these companies grow with our modern, API-driven headless commerce platform and deep operating experience.”
The launch comes just weeks after fabric rolled out fabric Marketplace, a tool the company says can “substantially increase the number of products available to brands and merchants to sell, thus generating more revenue through new, innovative dropship technology.”
Launched Nov. 18, fabric Marketplace is designed to allow merchants to quickly connect with any vendor, and from there launch, operate and scale curated marketplace programs.