DAZN has agreed a non-exlcusive distribution deal with Telefonica, which means its LaLiga coverage will be available to Movistar Plus+ subscribers in Spain.
The OTT platform has the rights to 175 LaLiga games-a-season for the next five campaigns after a deal in December, with Telefonica holding the rest of the rights. Working out as five games-per-week, DAZN will also handle production for its matches, with the aim to bring in new talent and a new style.
DAZN’s deal with Telefonica follows similar agreements with telcos in other territories, including Vodafone, Deutsche Telekom and Swisscom in Germany – where it airs the Bundesliga, TIM in Italy – where it shows Serie A, and KDDI in Japan – where it broadcasts the J.League.
Jacopo Tonoli, chief commercial officer at DAZN Group, said, “We are very pleased to announce this new distribution agreement with Movistar Plus+, expanding on our existing partnership. Our mission is to make premium sport more accessible to an ever-increasing number of fans in an easy, flexible and innovative way, and this deal allows us to do so by driving further growth in Spain.”
Sergio Oslé, president of Movistar Plus+, added: “At Movistar we will focus all our efforts on providing our customers with access to the widest range of content on the market. With this new agreement we guarantee access to all Movistar Plus+ customers to the main competition of our soccer for the next seasons. The agreements reached with LaLiga and DAZN strengthen the relationship with the best partners to continue promoting our `Infinite stadium´ with an unparalleled sports offer.”
