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BOSTON BEER CO INC : Results of Operations and Financial Condition, Other Events (form 8-K)

Item 2.02 Results of Operations and Financial Condition



Full Year 2021 Projections


Since the Company’s last guidance update on October 21, 2021 for fiscal year
2021 financial performance, consumer demand for the Company’s products, as
evidenced by depletion growth, has been at the high end of the Company’s
expectations. However, the Company now estimates that shipment growth for the
Company’s products and gross margins will be below guidance. The estimated lower
shipment growth is primarily a result of more aggressive wholesaler inventory
reduction than expected, primarily affecting Truly. Additionally, due to higher
than expected supply chain costs, which include costs for additional damaged and
expired inventory resulting from the lower shipment volumes, we estimate gross
margins to be lower than expected. These factors have resulted in the following
updated guidance for 2021.

Based on information currently in hand, the Company projects full year 2021
earnings per diluted share to be between a loss of $1.00 and income of $1.00, a
decrease from the prior guidance of income between $2.00 and $6.00. This
projection excludes the impact of ASU 2016-09.

The Company’s financial closing procedures for the full year 2021 are not yet
complete. Our actual results may change as a result of such financial closing
procedures, final adjustments, management’s review of results, and other
developments that may arise between now and the time our financial results for
the full year 2021 are finalized, and our results could be outside of the range
set forth above and different than the estimates below.

Underlying the Company’s current 2021 projection are the following full-year
estimates:




?
Depletions increase of between 21% and 22%.
?
Shipments increase of between 15% and 16%.
?
National price increases of between 2% and 3%.
?
Gross margin of between 38% and 40%.
?
Increased investments in advertising, promotional and selling expenses of
between $85million and $95 million. This does not include any changes in freight
costs for the shipment of products to the Company's distributors.
?
Non-GAAP effective tax rate of approximately 43%, excluding the impact of ASU
2016-09.
?
Estimated capital spending of between $145 million and $150 million.



Preliminary 2022 Outlook


The Company is completing its 2022 planning process and will provide further
guidance regarding fiscal year 2022 financial performance when the Company
presents its full-year 2021 results on February 16, 2022. Based on information
of which it is currently aware, the Company is continuing to use the following
preliminary assumptions and targets for its 2022 fiscal year, which have not
changed since the Company’s guidance update on October 21, 2021, but continue to
be highly sensitive to changes in volume projections.




?
Depletions and shipments percentage increase of between mid-single digits and
low double-digits.
?
National price increases of between 3% and 6%.
?
Gross margin of between 45% and 48%.
?
Increased investments in advertising, promotional and selling expenses of
between $10 million and $30 million. This does not include any changes in
freight costs for the shipment of products to the Company's distributors.
?
Non-GAAP effective tax rate of approximately 26%, excluding the impact of ASU
2016-09. This effective tax rate also excludes any potential future changes to
current federal income tax rates and regulations.
?
Estimated capital spending of between $140 million and $190 million, which could
be significantly higher, if deemed necessary to meet future growth.



Use of Non-GAAP Measures


Non-GAAP effective tax rate and earnings per diluted share excluding the impact
of ASU 2016-09, are not defined terms under U.S. generally accepted accounting
principles (“GAAP”). These non-GAAP measures should not be considered in
isolation or as a substitute for diluted earnings per share and effective tax
rate data prepared in accordance with GAAP, and may not be comparable to
calculations of similarly titled measures by other companies. Management uses
these non-GAAP financial measures to make

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operating and strategic decisions and to evaluate the Company’s overall business
performance. The Company is unable to reconcile the projection for its Non-GAAP
effective tax rate and earnings per diluted share excluding the impact of ASU
2016-09 because the Company is unable to predict the impact of future events
outside the Company’s control, including the timing and value realized upon
exercise of stock options versus the fair value of those options when granted.
Therefore, because of the uncertainty and variability of the impact of ASU
2016-09, the Company is unable to provide, without unreasonable effort, a
reconciliation of these non-GAAP measures on a forward-looking basis. Management
believes these forward-looking non-GAAP measures provide meaningful and useful
information to investors and analysts regarding our outlook and facilitate
period to period comparisons of our forecasted financial performance.



Forward-Looking Statements


This report contains forward-looking statements within the meaning of Section
27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act
of 1934. All statements other than statements of historical fact are
forward-looking statements. The words “expect”, “believe”, “project” and similar
expressions are intended to identify forward-looking statements, although not
all forward-looking statements contain such identifying words. These statements
may relate to business strategy, future operations, prospects, and plans and
objectives of management, as well as information concerning market trends. All
forward-looking statements involve risks and uncertainties that could cause
actual results to differ materially from those set forth in, or implied by, such
forward-looking statements.

The forward-looking statements are based on management’s current expectations
and should not be construed in any manner as a guarantee that such results will
in fact occur or will occur on the contemplated timetable. All forward-looking
statements speak only as of the date of this report and the Company undertakes
no obligation to update or revise any forward-looking statements, whether as a
result of new information, future events or otherwise.

In addition to risks and uncertainties associated with ordinary business
operations, the forward-looking statements contained in this report are subject
to other risks and uncertainties, including changes in the projected growth in
demand for the Company’s hard seltzer products and the resulting impacts on the
Company’s expected supply chain costs and financial performance, the accuracy of
all projections, and other factors and uncertainties disclosed from time-to-time
in the Company’s filings with the Securities and Exchange Commission, including
its Annual Report on Form 10-K for the fiscal year ended December 26, 2020 and
its Quarterly Reports on Form 10-Q for the periods ended March 27, 2021, June
26, 2021
and September 25, 2021, which could cause actual future performance to
differ from current expectations.

The information contained in this Item 2.02 shall not be deemed “filed” for
purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the
“Exchange Act”), or incorporated by reference in any filing under the Securities
Act of 1933, as amended, or the Exchange Act, except as expressly set forth by
specific reference in such a filing.


Item 8.01 Other Events




On January 6, 2022, Chairman and Founder C. James Koch terminated his 10b5-1
plan covering proposed purchases of up to 356,500 shares of the Company’s Class
A Common Stock. The plan had been announced in a Current Report on Form 8-K
filed by the Company on November 10, 2021. No trades were executed pursuant to
the purchase plan.

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