“Bueno Beverage will remain the only local beer distributor keeping all taxes paid by consumers to stay in Tulare and Kings Counties, helping our local communities prosper,” Bueno wrote in his statement. “Please support your local business by buying locally distributed beers, wines, spirits and energy drinks supplied by your only local distributor, Bueno Beverage Company.”
In 2005, Dan Bueno and his wife Rose acquired 100% of the company. In 2015, the company changed the name of the firm from Sequoia Beverage to Bueno Beverage Company to avoid any confusion with the Fresno beer restaurant Sequoia Brewing after they opened a location in Visalia. The naming issues created legal action between the two resulting in the beer distributor changing its name.
During the past two pandemic-impacted years, the shuttering of restaurants and bars in California led, not surprisingly, to a decline in keg/barrel sales. This category fell from 2 million units in 2019 to 733,000 barrels in 2020, according to the California Department of Alcoholic Beverage Control (ABC). In Visalia, once super-popular restaurants and watering holes like The Depot, Jack and Charlie’s and Little Italy have yet to re-open, in part due to the big labor shortage brought on by the pandemic. These locations were all good customers for Bueno Beverage.
