Avoiding Viral Fashion Promotion Malfunctions

Sweepstakes, contests, and promotions have long been utilized by fashion brands as part of an overall marketing strategy. The pervasiveness of social media marketing has led to an increased usage of online social networking promotions. It is within this context that many companies have again turned to social media to publicly respond to the coronavirus pandemic, utilizing social media and online promotions as a vehicle to simultaneously promote their brand and contribute in some form to coronavirus relief efforts.

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