Fanattik the quirky pop culture brand, a manufacturer and wholesaler of entertainment gifts and collectibles has been named Best Licensed Gaming Gifts & Collectables Designer 2022 in the SME News’s Business awards.
The first video game we created product for was Microsoft’s Sea of Thieves back in 2018, since then we have launched ranges of gifts and collectibles for many iconic video games such as Streetfighter, Doom, Fallout, Elder Scrolls, Banjo Kazooie and more. – Anthony Marks, M.D
You can find the product on sale in retailers such as HMV and Game, www.wearefanattik.com and pop culture retailers throughout Europe and Beyond.
It’s roughly an even split between the film and video game merchandise we are licensed to create, however with so many gamers on the team when there was a vote in our HQ for which piece of kit was most needed, a Teenage Mutant Ninja Turtle 4 player arcade machine won, and now stands proudly in our showroom – Melissa Tudor, Creative Director
Pictured are members of the Fanattik creative team displaying some of the licensed gaming merchandise they created.
The company recently celebrated its 15th anniversary year, with a private screening of Jurassic World a film they are also a merchandise partner for, the cinema was decked out in Jurassic style with plants, film props and even a Jurassic Park jeep.
About Fanattik
Fanattik is a merchandise licensing partner for Microsoft, Konami, Bethesda, CBSViacom, Capcom, Hasbro, Universal Studios, Studio Canal and many more.
Fanattik has won numerous awards including a Business Masters Award under the category ‘Best Family Business’.
The Fanattik premium SpongeBob Squarepants bottle opener was nominated for Gift Of The Year 2022.
Fanattik supplies pop culture retailers throughout Europe, North America, Australasia and MENA territories via its own offices and network of distributors.
Daniel Pickett
AFi founder and Editor-In-Chief Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since.
In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features.
He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced.
In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com.
Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s
“Pop Candy” Blog twice. Daniel’s content has also been featured on Bloomberg News, MSNBC.com, Time.com, The Wall Street Journal, The Saturday Evening Post, CNN.com, AssociatedPress.com
Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official
Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many
others. He has consulted on toy lines, books, documentaries and TV shows.
But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
