Digital Marketing Software Market Forecast to 2027 – COVID-19 Impact and Global Analysis by Component (Software, Services); Software (Customer Relationship Management Software, Email Marketing Software, Social Media Advertising, Search Marketing Software, Web Content Management Software, Others); Deployment Type (On-Premises, Cloud); Industry Vertical (BFSI, Transportation and Logistics, Consumer Goods and Retail, Education, Healthcare, Manufacturing, Others) and Geography
DMS is a tool that enables the execution of marketing activities and campaigns across multiple digital channels such as email and social media. It also analyzes real-time data or all marketing activities to calculate efficiency scores of marketing campaigns.
Enterprises are exponentially increasing the budget allocation for digital advertising and marketing. Digital marketing software (DMS) directs the digital marketing activities and estimates the sales revenue and result. In addition, DMS also tracks the ROI after any digital marketing activity while tracking the marketing activities. Digital marketing strategies employed by companies decides the success of the organization and is used as competitive tool. Enterprises with a well-designed and unified digital marketing strategy easily attain competitive advantage in the marketing automation market.
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Companies Profiled in this report includes: Act-On Software, Adobe Systems, HubSpot, IBM, Marketo, Microsoft Corporation, Oracle, Salesforce, SAP, SAS Institute
The beginning of social media has intensely enabled organizations to rise customer engagement through influencers, allowing organizations to involve in content-driven publicity. Also, the on-going innovations in digital marketing technologies such as virtual influencers and its following applications in the retail industry are likely to fuel digital software market growth. The rise in adoption of Voice of the Customer (VoC) techniques such as online-hosted customer communities that defines a customer’s preference for future products is likely to raise the demand for the digital marketing software over the forecast period. Also, the outbreak of COVID-19 has positively impacted the digital marketing software market owing to the increasing social media marketing activities among industries such as automotive, BFSI, education, and healthcare.
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Table of Content:
- INTRODUCTION
- KEY TAKEAWAYS
- RESEARCH METHODOLOGY
- DIGITAL MARKETING SOFTWARE LANDSCAPE
- DIGITAL MARKETING SOFTWARE – KEY MARKET DYNAMICS
- DIGITAL MARKETING SOFTWARE – GLOBAL MARKET ANALYSIS
- DIGITAL MARKETING SOFTWARE – REVENUE AND FORECASTS TO 2027 – COMPONENT
- DIGITAL MARKETING SOFTWARE – REVENUE AND FORECASTS TO 2027 – SOFTWARE
- DIGITAL MARKETING SOFTWARE – REVENUE AND FORECASTS TO 2027 – DEPLOYMENT TYPE
- DIGITAL MARKETING SOFTWARE – REVENUE AND FORECASTS TO 2027 – INDUSTRY VERTICAL
- DIGITAL MARKETING SOFTWARE REVENUE AND FORECASTS TO 2027 – GEOGRAPHICAL ANALYSIS
- INDUSTRY LANDSCAPE
- DIGITAL MARKETING SOFTWARE, KEY COMPANY PROFILES
13.1. ACT-ON SOFTWARE
13.1.1. Key Facts
13.1.2. Business Description
13.1.3. Products and Services
13.1.4. Financial Overview
13.1.5. SWOT Analysis
13.1.6. Key Developments
13.2. ADOBE SYSTEMS
13.2.1. Key Facts
13.2.2. Business Description
13.2.3. Products and Services
13.2.4. Financial Overview
13.2.5. SWOT Analysis
13.2.6. Key Developments
13.3. HUBSPOT
13.3.1. Key Facts
13.3.2. Business Description
13.3.3. Products and Services
13.3.4. Financial Overview
13.3.5. SWOT Analysis
13.3.6. Key Developments
13.4. IBM
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