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Visit the ‘Virtual’ Matzah Factory

Annual Barbara and Doug Bloom Matzah Factory tradition lives on despite COVID-19.

Children in Metro Detroit have been visiting the Barbara and Doug Bloom Matzah Factory as part of Passover since the 1980s. Thousands of children over the years have learned the story of Exodus, enjoyed hands-on activities and, of course, learned to make matzah.

Because of the COVID-19 outbreak, there was no way to make the magic happen face-to-face, but that didn’t stop Rabbi Shneur Silberberg of Bais Chabad Torah Center in West Bloomfield from taking the fun and moving it online.

Silberberg created a two-part video experience to allow families to enjoy the Matzah Factory together.

Part 1 is a play of the Exodus story that would be typically performed for the children. Part 2 encourages families to make matzah alongside the video.

For the second video, families will need to have on-hand:
– 1 1/2 cups flour
– 1/3 cup water
– 1 rolling pin
– 1 fork
– Oven set to 475 degrees
– A responsible adult
– Your favorite apron

Exodus Experience:


Let’s Make Matzah!

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