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The Huge Change Bob’s Red Mill Is Making To Its Business Model

Ground in tradition, Bob’s Red Mill products have been a favorite with bakers for decades. While the old school methods might not be as technologically advanced, the brand believes that the Old World Stone Mill technique puts whole grain goodness in every bag. According to Food Dive, the company will halt its Direct To Consumer sales effective August 12. Even though this sales avenue closes, a company spokesperson said that this change was due to “wide availability of Bob’s Red Mill products in stores and online.”

While the mill is still grinding, the sales locations are changing. Since 1982, the company has sold its products at Fred Meyer (per Bob’s Red Mill). In addition, it can be found at other major retailers including Target, Walmart, and other retailers, per Food Dive. The robust product line includes flours, oats, baking mixes, and a robust selection of ready-made products. The founder of Bob’s Red Mill Bob Moore said, “We believe in good food for all.” While the brand might not be answering the phone to take that flour order, its products are still available to feed the soul one recipe at a time.

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