Nordstrom said it will start selling Allbirds in 14 select stores. In early May, Allbirds announced its first two retail partners: Public Lands, a banner of Dick’s Sporting Goods, in the U.S., and Zalando in Europe.
“Partnering with a sustainability leader like Allbirds allows Nordstrom to better act on our brand promise to deliver the most relevant selection from brands that matter most to our customers,” said Tacey Powers, executive vice president and general merchandising manager, shoes at Nordstrom, Inc. “We look forward to growing our partnership with a unique and values-driven brand and expanding our Sustainable Style assortment.”
“We’re excited to scale our partnership with Nordstrom following the success of our two previous collaborations,” said Travis Boyce, Allbirds’ Vice President, Business Development. “As a trusted retailer where shoppers know they are buying high-quality products, we’re thrilled to be a part of that mission with our high-quality, sustainably made footwear now available at Nordstrom stores. This natural next step will bring more sustainable choices to a new group of customers, allowing us to further educate consumers on carbon emissions and impact through our carbon labels.”
Allbirds has been rapidly expanding its store base and had 39 at the close of the first quarter. Nordstrom has added a number of direct-to-consumer brands in recent years, including SKIMS, On Running, LL Bean, Good American and Vuori in 2021.
