Kreol Travel Retail has announced a distribution partnership with Scotch whiskey distiller and blender Loch Lomond Group in select travel retail markets of the Indian subcontinent.
According to Kreol Travel Retail CEO Lal Arakulath, the global single malt whisky market generated the highest revenue in the Asia Pacific. This region accounted for almost 31% of the market revenue in 2018. China and Japan are the largest consumers of single malt whisky followed by Southeast Asian countries and India. He indicated that the Indian subcontinent has huge potential for the single malt whisky market due to the presence of a large number of emerging economies. Economic development has led to a significant rise in the middle-class segment which is the main driving force of the single malt whisky market in the region.
Arakulath said: “The average age of a single malt consumer in most markets is in the late 30s to early 40s but a new generation of consumers has emerged in the Indian subcontinent. Aged 25 to 30 years, this segment usually consumes beer and gin but is now exhibiting keen interest in single malt whisky. So, our tie-up with the Loch Lomond Group is timely. We will be working closely with their team to expand across the travel retail market in the Indian subcontinent.”
The Loch Lomond Group has won various awards in recent years, including Scottish Whisky Distillery of the Year for Glen Scotia at the Scottish Whisky Awards 2021 in Glasgow.
Commenting on the win, Loch Lomond Group Managing Director Global Travel Retail Catherine Bonelli, said: “We were delighted with the results right across our portfolio, including the highest accolade of the evening,”
The company’s Glen Scotia’s 25-Year-Old Single Malt also won Best in Show at the San Francisco World Spirits Competition last year.
