As Billboard shifts its focus to the Afrobeat genre, New York-based music video and audio distribution company Marvment says it has intensified its efforts to push the Jamaican music genre reggae/dancehall.
“We have been batting for reggae and dancehall for over 10 years. The bulk of our managed catalogue is rooted in the genre,” said Carolyn Sinclair, Managing Director of Marvment. “We’ve had front-row seats to the impact of the pandemic on the industry and just want to do our part to help re-oil the wheels of the Jamaican music industry, hence our offering to our audio distributors.”
She said Marvment has decided to allow clients to keep 100 per cent of the streaming revenue earned from their audio recordings distributed from now up to December 31, 2022.
“To benefit from this offer, interested music creators just need to register at www.marvment.com to get started,” she added.
Marvment music distribution company, which is known for its video distribution platform that allows independent video content rights holders to distribute their visuals for official artistes to VEVO, is reportedly listed as one of VEVO’s Top 10 recommended distributors on its home website.
With popular dancehall videos such as ‘Cool It’ by Spice and ‘Ride On Me (Remix)’ by Alkaline featuring Sean Kingston among its catalogue of managed VEVO releases, Marvment said it has distributed works of notable dancehall and reggae artistes.
“Among our managed distributions you can find the works of Tanto Metro and Devonte, Richie Stevens, Bounty Killer, Popcaan, Tommy Lee Sparta, TeeJay, Rygin King, General Degree, and Skillibeng to name a few,” Marvment’s Managing Director said.
For the past two years, the Billboard US Reggae Chart #1 spot had been dominated by Reggae Legend Bob Marley. On March 29, 2022, Billboard formally turned the spotlight on Afrobeat, premiering the US Afrobeats Chart.
The Afrobeat chart’s ranking is determined by a “survey [that] reflects the 50 most popular Afrobeat songs in the US based on a formula incorporating official streams and download sales”, according to Billboard’s website.
Marvment said, too, that with the ever-changing landscape, it also has plans on adapting to the rise in NFTs.
The company was established in 2013 and, along with dancehall and reggae, distributes productions from hip hop, Spanish, and other music genres.
