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Metro AG India sales rise 10% to Rs 6,755 crore

MUMBAI: Metro AG, the world’s fourth-largest retailer, posted 10% growth in net sales at Rs 6,755 crore in India in the year ended September, helped by aggressive push for own labels and increased kirana memberships in a market where neighbourhood stores account for nine of ten consumer items sold.

A year ago, it had sales of Rs 6,140 crore, as per its annual report.

Düsseldorf-based Metro doesn’t sell products directly to consumers in India and is an organised wholesaler or cash-andcarry operator that sells close to 7,000 products across a range of categories to local stores, hotels and catering companies.

“We have focused on building a profitable and sustainable business in India through a culture of customer centricity. Currently, 78% of our customers are repeat buyers who contributed to 86% of our sales in FY 18/19,” said Arvind Mediratta, managing director at Metro Cash & Carry India.

Metro, which entered India in 2003, is the market leader in the organised trade with 27 stores and counts Walmart as its closest rival that too operates as a wholesaler, but also acquired Flipkart for $16 billion two years ago. Walmart saw its revenue increase 11% to Rs 4,065 crore for the fiscal ended March 31, while net losses almost doubled to Rs 172 crore.

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