“When we see things that we assume are machine-made it’s a bit easier to dissociate the person making the piece from the piece itself. Unless you’re a very good machine-knitter for example, you don’t really know how long it takes. But when it has to be handmade you have context… And then you see what it’s sold for. I remember last summer seeing these beautifully done, intricate crochet pieces that, honestly, I would never have the patience for popping up in Zara. And it was horrifying! I’m quite a fast crocheter, I’ve been practising for a long time now, and that would have taken me a full day’s worth of work, especially when you see all the tiny, detailed little stitches. It illuminated a lot of greater issues – now people are feeling [the impact of fast fashion] on more of an emotional level rather than just a moral level.
Fast Fashion Is Ripping Off These Crochet Artists
