Luxury eCommerce platform Saks on Thursday (Jan. 6) launched The Wellness Shop on Saks.com, with both men’s and women’s spaces in the top navigation on the website and four key pillars: fitness, health & nutrition, sexual wellness and rest & relaxation.
The Wellness Shop highlights Saks’ “holistic approach to wellbeing,” with more than 100 brands, 50 of which are new to Saks. The company is putting out a wellness-themed article with shoppable content and hosting Saks Live events with wellness insiders from Tuesday (Jan. 11) through Jan. 18.
“Saks is thrilled to expand our array of wellness offerings, solidifying our position as the ultimate luxury retailer,” said Tracy Margolies, chief merchandising officer at Saks, in the company announcement.
“A holistic, all-encompassing approach to health is essential. With the addition of this new shop and products, we are now able to serve multiple aspects of the luxury customers’ lifestyle, from fashion to wellbeing,” she said.
Here’s the schedule for The Wellness Shop Saks Live events:
Exploring Energetic Fragrances with Vyrao: Tuesday (Jan. 11) at 4 p.m. ET, featuring Yasmin Sewell, founder of Vyrao Fragrance, and Louise Mita, Quantum Energist.
Plant-Based Beauty with Imarais: Wednesday (Jan. 12) at 2 p.m. ET featuring Imarais co-founders Sommer Ray and Felicia Hershenhorn.
Q&A with Dr. Nigma Talib: Wednesday (Jan. 12) at 4 p.m. ET
Work Out with Isaac Boots and Zara Terez Tisch: Jan. 13 at 4 p.m. ET
Lifestyle Tips with Brian Mazza: Jan. 18 at 2 p.m. ET
Related: GXO and Saks Debut D2C eCommerce Platform
In October, Saks and GXO Logistics, Inc. announced the GXO eFulfillment center in Middletown, Pennsylvania, is now shipping Saks’ luxury fashion apparel and goods directly to customers across the U.S. through shared space distribution network GXO Direct.
GXO Direct has 41 U.S. locations and limits shipping miles and carbon dioxide emissions by reducing the need for expedited air transportation, giving flexibility for quick inventory shifts when demand changes. The GXO eFulfillment center in Middletown uses collaborative robots and other automation techniques to optimize efficiency, improve accuracy and enhance the employee experience.
