The standoff between distributors and packaged consumer goods giant Hindustan Unilever over pricing parity between traditional distributors and organised business-to-business (B2B) platforms has been resolved for now, with distributors moving back their protest against HUL.
All India Consumer Products Distributors Federation (AICPDF) said late Tuesday, they are resuming supplies of HUL products and will gauge the situation after three months. “From today, the movement against HUL stands postponed. The company’s executives have told us they consider distributors as an important component of their channels and the company will take corrective action on the issue,” distributor federation chief Dhairyashil Patil stated.
Patil said HUL has “assured it will protect distribution channel interests”, adding that if something goes wrong, then distributors can communicate the same to the company. “HUL will make all efforts to address any specific issue bilaterally with its distributors to mutual satisfaction,” a spokesperson had said in response to a query.
Distributors have been seeking equal margins from fast-moving consumer goods (FMCG) companies as offered to new business-to-business (B2B) and emerging wholesaler and retailer platforms, and threaten to stop selling select products of HUL and Colgate in four-five more states, including Gujarat and Rajasthan, from January 4, after boycotting sales of select packs in Maharashtra from January 1.
The distributors have alleged that FMCG companies are selling products at lower prices to wholesalers and B2B channels such as Reliance JioMart, Metro Cash & Carry and Udaan. Last month, AICPDF had sent letters to 24 FMCG companies including HUL, P&G, Dabur, Marico and Nestle, demanding a level playing field. Patil said the movement against Colgate Palmolive is, however, continuing, and will intensify.
