South Carolinians are eating more local food, and a study suggests that may in part be due to the success of the Certified South Carolina program.
According to a new study by Joseph C. Von Nessen, a research economist at the University of South Carolina’s Darla Moore School of Business, South Carolinians purchased $176.3 million more from South Carolina farmers in 2018 than they did in 2010 across all Certified South Carolina food categories.
That accounts for an additional $273.5 million in economic activity, 1,615 jobs and $51.2 million in labor income for South Carolinians each year.
Launched in 2007, Certified South Carolina is a cooperative effort among producers, processors, wholesalers, retailers and the South Carolina Department of Agriculture to promote South Carolina food products. Previous research has found a 78% recognition rate for the Certified South Carolina brand among in-state consumers.
“Dr. Von Nessen’s findings tell us why Certified South Carolina is so important: Consumers want local food, and this program is helping them find it,” Commissioner of Agriculture Hugh Weathers said. “I’m thrilled that South Carolinians continue to support our state’s 24,000-plus farmers.”
Von Nessen’s study also shows South Carolina making steady progress toward “50 By 20,” SCDA’s goal of growing the agribusiness sector to a $50 billion-a-year industry by 2020.
According to data from 2018 — the most recent available — agribusiness had a $46.2 billion annual impact on South Carolina’s economy. That’s up from $34 billion in 2006 and $41.7 billion in 2015. South Carolina agribusiness accounted for 246,957 jobs and more than $9.6 billion in labor income in 2018. Agribusiness also shows strong growth, having grown 25% between 2010 and 2018.
